Some interesting tidbits here. His focus on how the watch works versus the phone is what sets it apart. Shrinking iPhone down and adding straps would have been a disaster.
Originally posted on 9to5Mac:
“Even though Apple Watch does so many things, there are cultural, historical implications and expectations,” Ive said. “That’s why it’s been such a difficult and humbling program [...] As soon as something is worn, we have expectations of choice,” said Ive. Only “in prison,” he joked, do people all wear the same thing.
He made the remarks while accepting the 2014 Bay Area Treasure Award from San Francisco’s Museum of Modern Art last night …
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