I don’t think iPad is in danger of becoming a failure – but it occurs to me that a big piece of the puzzle that causes a lack of sales is the relatively minor updates iPad tends to get year after year. Year to year, they all get slightly faster and powerful – with iPad Air being the lone drastic design shake up so far – and they have yet to add a real differentiating feature that iPhones tend to get much more frequently. Looking at Cook’s comments it would seem that Apple is ready to take iPad in a much more aggressive direction in terms of new features and experiences.
Originally posted on 9to5Mac:
During Apple’s earnings call today for its fiscal Q3, the company shared an update on iPad sales into the education market noting that it’s now up to 13 million iPads sold worldwide. That’s up from the 8 million units worldwide it reported in February of last year meaning the company sold 5 million iPads into education in just over a year. Apple last year noted that it also sold 4.5M iPads into the U.S. education market. This year, the company said it currently has 85% share of the US education tablet market.
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